A main product at about $40 or less
The brands on this list sell a main product at about $40 or less: Eu Natural's Conception for Her and Conception for Him at $34.99 each, Fairhaven Health's FertilAid at $38.99, and Ritual's Essential Prenatal at $39. They do different jobs. Eu Natural and FertilAid are conception formulas with a men's version, and Ritual is a short prenatal with DHA. Other products from the same brands can cost more, such as Fairhaven's FH PRO at $89.99.
What to check before you buy
What to look for
Fairhaven's FertilAid is in this group. FH PRO is not. Prices move.
Common mismatch
Comparing a $39 prenatal with a $34.99 conception formula as if they did the same job.
If a clinic is involved
The clinic's list wins. Take the label to the appointment so the clinician can see what is in the routine.
What the scores rate
Scores rate the label and the published price, not your chance of conceiving.
Brands with a main product at about $40 or less
Each brand gets three sub-scores from 1 to 10. The overall score weights cost at 25%, ingredient quality at 35%, and fertility targeting at 40%.
- 1Eu NaturalConception formulasConception for Her and Conception for Him are $34.99 a bottle each, with 1, 3, and 6 pack options.Highly recommend$$$Overall8.3Cost9Quality7Targeting98.3
- 2RitualEssential prenatalsThe Essential Prenatal is $39, with a sale price of $31.20 shown in October 2026.Recommend$$$Overall7.0Cost9Quality9Targeting47.0
- 3Fairhaven HealthFertility catalogsFertilAid is $38.99 for women or men. FH PRO is $89.99 for women and $96.99 for men.Recommend$$$Overall7.6Cost9Quality6Targeting87.6
Price bands compare each brand's published price with the other reviewed brands, from $ for the lowest to $$$ for the highest. Scores last reviewed October 27, 2026.
Common questions about lower-cost supplements
Does a lower price mean fewer ingredients?
Not here. Eu Natural's Conception for Her lists 22 vitamins, minerals, and botanicals at $34.99. Ritual's Essential Prenatal lists 12 nutrients at $39 by design, because a short list is the product.
What does a couple pay?
Eu Natural lists Conception for Her and Conception for Him at $34.99 a bottle each, and Fairhaven Health lists FertilAid at $38.99 for women or men. Ritual does not sell a men's conception formula. These are the brands' published prices from October 2026, and they can change.
Is FH PRO in this price range?
No. Fairhaven Health lists FH PRO at $89.99 for women and $96.99 for men. FertilAid is the product in this group.
Are there cheaper ways to buy?
Eu Natural sells 1, 3, and 6 pack options with a 90-day money-back guarantee, and Ritual showed a sale price of $31.20 in October 2026. Sale prices change, so check the total at checkout.
Related use cases
See all 18 use cases, the full ranking, or the categories, which group the brands by product type.