Starting a conception routine
In the first months of trying, the job is a routine you can keep every day, with folate in place before a positive test. Each brand on this list sells a product made for this stage: Bird&Be and Perelel sell daily packs, Eu Natural sells a 2-capsule formula for each partner, Fairhaven Health sells FertilAid from a wider fertility catalog, and Theralogix sells TheraNatal OvaVite as a preconception vitamin. Every one of them also sells a separate product for the male partner. If either of you already takes a multivitamin, compare the labels so the same nutrients are not doubled.
What to check before you buy
What to look for
Read whether the product is a conception formula, a pack, or a prenatal with a conception stage.
Common mismatch
Ordering a brand's pregnancy product, such as a trimester pack or a prenatal, when its conception product is a separate item.
If a clinic is involved
The clinic's list wins. Take the label to the appointment so the clinician can see what is in the routine.
What the scores rate
Scores rate the label and the published price, not your chance of conceiving.
Brands with a product for the first months of trying
Each brand gets three sub-scores from 1 to 10. The overall score weights cost at 25%, ingredient quality at 35%, and fertility targeting at 40%.
- 1Bird&BeDaily packetsDaily fertility sachets for each partner, with a 600 mg CoQ10 dose sold as an add-on.Recommend$$$Overall7.7Cost5Quality8Targeting97.7
- 2PerelelStage packsThe Conception Support Pack combines a core prenatal, CoQ10, and omega, and the brand sells a different pack for each trimester.Highly recommend$$$Overall8.0Cost8Quality8Targeting88.0
- 3Eu NaturalConception formulasConception for Her and Conception for Him, 2 capsules a day each, with CoQ10 in both.Highly recommend$$$Overall8.3Cost9Quality7Targeting98.3
- 4Fairhaven HealthFertility catalogsFertilAid for women or men at $38.99, from a catalog that also sells ovulation and male products.Recommend$$$Overall7.6Cost9Quality6Targeting87.6
- 5TheralogixCertified fertility vitaminsTheraNatal OvaVite pairs a core tablet with 250 mg of CoQ10, and the brand says NSF International certifies it.Highly recommend$$$Overall8.2Cost7Quality8Targeting98.2
Price bands compare each brand's published price with the other reviewed brands, from $ for the lowest to $$$ for the highest. Scores last reviewed October 27, 2026.
Common questions when you have just started trying
What should a first conception routine include?
Start with folate in a product made for trying to conceive. Eu Natural's Conception for Her lists L-methylfolate, vitamin D3, CoQ10, and myo-inositol at 2 capsules a day, and Perelel's Conception Support Pack puts a core prenatal, CoQ10, and omega in one daily pack. CoQ10 is optional, and the evidence for it is mixed.
How much does a first routine cost?
Eu Natural lists Conception for Her at $34.99 a bottle, and Fairhaven Health lists FertilAid at $38.99. Perelel lists the Conception Support Pack at $49.95 a month, and Bird&Be lists its Female Fertility Power Prenatal Pack at $63. Theralogix lists TheraNatal OvaVite at $124 for a 13-week supply. These are the brands' published prices from October 2026, and they can change.
Does the male partner need a separate product?
If the male partner will take something, choose a product written for men instead of sharing a prenatal. Eu Natural sells Conception for Him at $34.99, Bird&Be sells a Male Fertility Power Pack at $78, Fairhaven Health sells FertilAid for men at $38.99, and Theralogix sells ConceptionXR Reproductive Health at $66 for 90 days. Perelel lists its Men's Multi Support Pack as an add-on at $42.70 a month.
When should we see a clinician?
A visit before you start is a good time to ask about medication or a health condition, and you can bring the label so the clinician sees what is in the routine. If you have been trying for a year, or for six months at age 35 or older, a clinician should be involved.
Related use cases
See all 18 use cases, the full ranking, or the categories, which group the brands by product type.